SEO’s (or Search Engine Optimizers) run the gambit from highly trained and experienced technical wizards to highly trained and experienced snake oil salesmen. The best ones can do remarkable things for your online presence. The worst ones can do remarkably bad things to your online presence.
SEO and You.
Some businesses don’t really need any seo, their niche is so small with so little competition that optimization just isn’t a big deal. These companies generally spend little money on marketing at all and often just wait for the business to come to them.
Chances are you don’t run one of those companies. If you are like the millions of other companies out there, you have too much competition and never enough customers. You have to spend money on marketing in order to get your name out there. But money is tight and that marketing budget (if it even exists) gets smaller and smaller, so you have to continually find more efficient ways of spreading the word about your company.
It used to be that you got a business phone number and a listing in the yellow pages and you were set. Granted, those yellow page listings weren’t cheap but it was all that was required. And optimization? Think AAAAAAAAAAAAAAAAAAAAAAAAAAAAA Plumbing. Guaranteed to be the first listing in the phone book. Unfortunately, it isn’t that easy anymore. While nobody knows for sure how many web pages are on the internet right now, it is believed to be counted in the Trillions. I’d rather have my potential customers looking for the proverbial needle in a haystack than that. This is where SEO comes in.
In House or Outsource?
So, we need to do some SEO on our web presence in order to stand a chance of ever being found. Do we hire a professional or have Skippy in sales handle it? This is a question you have to answer for yourself, but when thinking about it keep in mind how much revenue is lost while Skippy will be learning how to optimize your web site. Consultants tend to charge fees that sometimes seem exorbitant, but most of their time is actually spent perfecting their trade (at least the good ones).
Return on Investment (ROI) is a principle that any SEO or Web Marketer I have ever dealt with lives and dies by. Whichever you choose – In House or Outsourcing - your main goal is to make sure it profits you. By and large, you will be better off outsourcing somebody to optimize your web site. We tend to have the experience, technical training, and tools necessary to maximize the returns on your investment.
Skippy is your best salesperson – why take him from what he does best?